As a global retailer specializing in fashion and lifestyle electronics, we are dedicated to making the charm of fashion accessible to every person. By leveraging on-demand manufacturing technology, we link suppliers to our flexible supply chain. This not only reduces inventory waste but also allows us to offer a range of affordable products to customers worldwide. Through our global offices, we extend our reach to customers in more than 150 countries.
Our story
We hold the belief that the beauty of fashion should be within everyone’s grasp, not just reserved for a privileged minority. When the company was founded in 2011, we recognized that fashion enterprises had to make a choice between providing a variety of options and easing inventory pressure and waste. We set out to change this situation by taking the lead in developing alternative processes and technologies to propel fashion into the future.
Customers are at the core of our business model. They have driven our growth, leading us to build a team of nearly 100 employees serving over 150 countries in less than a decade. Our digital-first approach enables us to serve customers wherever they are: on mobile devices, online, and across social media. We have become one of the most popular shopping apps and continue to engage customers by delivering multiple content streams directly on the platform and ensuring the best online shopping experience.
Making the beauty of fashion accessible to all
Consumers no longer adhere to a single standard of what is “fashionable” or “beautiful”. We think that the clothes we wear are a reflection of our personalities, and we aim to empower everyone to explore and express their uniqueness. To achieve this, we offer a wide range of options suitable for any weather or occasion.
Driving technological innovation
Our mission is to act as an industry leader and bring fashion into the modern era. We adopt cutting-edge technologies and processes in our design and sourcing efforts. This helps us stay updated on consumer demands, produce goods promptly, and deliver products quickly to any corner of the world. By developing proprietary logistics and e-commerce technologies, we are transforming the fashion industry and enhancing outcomes for manufacturers, suppliers, and consumers alike.
Digitally enabled agile supply chain
To meet market demand, we have established a fully digital supply chain. It allows us to deliver products to our global customers quickly and transparently. We use proprietary software to track sales and communicate with our factories in real time for small-batch orders. Our digital supply chain is the heart of our business model. It enables us to offer a wide range of trendy styles without generating excessive inventory waste or making customers wait weeks for their orders to be fulfilled.